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Whole Brain® Thinking and HBDI®

Unlock Your Full Potential - Through Better Thinking

At CMP Coaching, we believe that understanding how people think is the key to unlocking performance, collaboration, and leadership impact.  That's why Whole Brain® Thinking underpins a lot of what we do - it’s a simple, globally used, science-backed framework that works!  By making thinking visible, it allows us to design coaching, workshops, and programs that deliver real, measurable results. 

Watch This video

What is Whole Brain® Thinking?

Whole Brain® Thinking is a scalable framework which provides a lens for improved understanding and insight using the Whole Brain® Model.  

It acknowledges that different tasks require different mental processes, and different people prefer different kinds of thinking.  Whole Brain® Thinking helps organisations get better results when they can strategically leverage the full spectrum of thinking available. 


Applying Whole Brain® Thinking means being able to fully leverage one’s own preferences, stretch to other quadrants when necessary, and adapt to and take advantage of the preferences of those around you to improve performance and results. 


It is this framework which underpins the highly validated Herrmann Brain Dominance Instrument® (HBDI®), the assessment tool at the heart of the Herrmann Whole Brain® Thinking System. 

What is the HBDI®?

The Herrmann Brain Dominance Instrument® (HBDI®) is a 116-question assessment that evaluates and describes an individual’s thinking preference in each of the four quadrants, based on the Herrmann Whole Brain® Model. 


More than thirty years of research and innovation stand behind the HBDI, which was developed by Ned Herrmann in 1978 (while in charge of Management Education at General Electric). 


Almost 3 million people worldwide have completed the HBDI assessment and it is used by over 97% of all Fortune 100 companies 

Want more info? let's connect
Explore the Whole Brain® Advantage Leadership Program

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